Woolworths Ad Song Download
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JOHANNESBURG - Social media users are not in-love with the latest Woolworths Valentine's Day campaign.
The company pulled the campaign after several complaints from consumers on social media who felt that the campaign was gender stereotyping.
The advert featured statements that the company said are typical characteristics often seen in many relationships.
The female version of the advert reads: “She orders a salad then steals your chips; she takes forever to get ready; she snuggles you to the edge of your bed; she uses your razor to shave her legs; she makes you her Instagram husband; she says she’s ‘fine’ when you know she’s not.'
While the male version reads: “He touches your hair; he doesn’t know the title to ‘your song’; he makes plans without telling you; he uses the wrong emoji’s in text messages and believes he’s entitled to the remote control; he thinks he knows better than Siri.”
Some social media users said the company was clearly sending a message that relationships can only exist between men and women.
Wow, @WOOLWORTHS_SA. Are these sad stereotypes from the binary world the best you could do for Valentine’s Day? So weak. So disappointing. pic.twitter.com/WgK9IojkYU
— Melissa (@SuperscriptMel) January 31, 2019What am I missing when it comes to the @WOOLWORTHS_SA valentines campaign?
I’ve tried but I’m just not understanding those #lovealwayswins posters 🤔
I have no idea what conversations did or didn’t happen in the marketing department that resulted in this god awful Valentines campaign from @WOOLWORTHS_SA 😶 It’s like there was no team meet and one person took their idea and ran rogue with it. How embarrassing for the company. pic.twitter.com/ZOioi5wTuQ
— Nicky Schrire (@nickyschrire) February 4, 2019Heterosexual stereotypes. What happened to all the same sex relationships? You need to DUMP your ad agency @WOOLWORTHS_SA#Woolworths#valentines#lovealwayswinspic.twitter.com/SDE6GQtkKb
— Stuart Jackson (@stuartjac) February 4, 2019Valentine’s Day: 10 fascinating facts you probably didn’t know (Supplied by MSN)
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Woolworths Ad Song Download 2017
Woolworths is ploughing £25m into its Christmas advertising campaign, which includes a TV commercial featuring Irish boyband Westlife.
Woolworths Ad Song Download Online
The campaign, which launches tonight, is the largest the retailer has invested in a Christmas campaign in five years and represents a 500% increase in online marketing spend.
The first of six television commercials, created by Bartle Bogle Hegarty, will break during Emmerdale on ITV1.
The boyband will appear alongside Woolworths characters Wooly the sheep and Worth the sheepdog.
The song White Christmas, sung by Westlife in the ad, is being released as an exclusive download through Woolworths' digital music service for 59p.
The six commercials include a 50 second 'brand' ad, two 30-second 'offer' ads and three 20-second 'tactical' deal ads.
The campaign is also promoting Woolworths' newly launched Argos-style catalogue called the Big Red Book.
'It is a return to the Woolworths' advertising of old, which customers fondly remember as capturing the excitement of Christmas,' said Stephen Robertson, the marketing director at Woolworths.
'But we've brought it bang up to date and made it relevant to Woolworths today with messages like online shopping, in-store ordering and tactical deals.'
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Woolworths Ad Song Download Full
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